INNOVATION has been one of the key determinants of competitiveness in global firms. This term refers  ot only to new scientific and technological inventions, but also to system changes and the manner of doing bus ine s s .  Fi rms   tha t   a r e   abl e   to us e   innova t ion  to differentiate their products and services outperform their competitors, whether this is measured in terms o f   m a r k e t   s h a r e ,   p r o f i t a b i l i t y,   g r o w t h ,   o r   m a r k e t capitalization. However, quite often innovative and new  technologies fail to translate into products and services, making  the  proc e s s  of  management  of   innova t ions challenging.    Read More.